‘We do the prep. You be the chef’: Amazon eyes move into meal-kit market

Amazon has knocked shares of Blue Apron, one of the largest publicly traded food kit companies, by filing trademark for new phrase

Amazon may be entering the meal-kit market, with the company showing its hand by filing a trademark for the phrase: “We do the prep. You be the chef.”

In a sign of investor attitudes to the company’s entry into a new sector, just the existence of the trademark was enough to knock the shares of one of the largest publicly traded companies in the same sector.

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from Technology | The Guardian http://bit.ly/2taCdRv

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